Established in 2011, Sandra Cadavid has quickly become a premier luxury handbag and jewelry company. With many accolades from celebrities and media outlets, Sandra Cadavid strives to continually provide the highest quality goods. All products are handmade in Sandra’s home country, Colombia, by some of the best artisans in the world, using only the best materials such as alta gamma leather and high quality, custom plated hardware. Working closely with our team of leather and jewelry artisans, Sandra Cadavid ensures the quality of every item. In addition, Sandra Cadavid believes in philanthropic giving by actively working to hire women who have lost their husbands to violence, as a way of providing means and support. We hope you will join us a globally-conscious, fashion mavens.

Sandra Reiman, Founder and President:
Sandra is the Founder, President and lead designer of Sandra Cadavid (her maiden name). Sandra is a native of Cali, Colombia, where she lived until the age of seven prior to moving to the United States (Lancaster, PA) with her single mother and older brother. Sandra’s interest in fashion began as a child, and she has been designing concepts for luxury products for more than fifteen years.  Sandra received her BA in International Business and Spanish from Immaculata University, and her MBA from the University of Pittsburgh, Katz School of Business.  

Yu-Ling Cheng, Chief Executive Officer:
A native of Taiwan, Yu-Ling Cheng is an entrepreneur and marketing strategist. Her experience comes from more than a decade in management, primarily in consumer marketing for the cultural arts. She has also provided marketing and PR consulting for a variety of industries, including technology, education and civic leadership. In addition, Yu-Ling has taught as an adjunct marketing professor in the Heinz School of Policy at Carnegie Mellon University. Yu-Ling has earned degrees from the Wharton Business School, New England Conservatory and University of Washington.